城市居民旅游需求差异影响因素的灰色关联分析

对旅游资源和旅游市场的开发设计，必须要以影响旅游需求的因素分析作为科学依据。从出游率和旅游人均花费两方面对我国39个主要城市的居民旅游需求进行差异分析。在此基础上，利用灰色关联分析方法分析了城市居民旅游需求差异的主要影响因素。分析结果表明，城市居民旅游需求差异与城市居民的生活水平、人口数量、交通运输状况是密切相关的，其中居民消费水平是影响城市居民旅游需求差异的主导因素。

Grey Relational Analysis on Influence Factors of Difference in Tourism Demand among Urban Residents

Analysis on the influence factors of tourism demand became the scientific basis when tourism resource and tourism market were developed.Firstly,this paper analyzed the difference of tourism demand of urban residents among chinese thirty-nine cities in two aspects: tour rate and per cost.Based on this,some affecting factors were analyzed through GRA(Grey Relational Analysis).Result showed that the difference of tourism demand among urban residents was totally related to the standard of living,population amount and transport condition,especially resident consumption level was the main factor which affected the difference of tourism demand among urban residents.