舟山普陀旅游金三角游憩价值评估

旅行费用法（Travel Cost Method,TCM）是相对成熟的游憩价值评价方法。运用旅行费用法的两种模型--分区旅行费用法（Zonal Travel Cost Method,ZTCM）和旅行费用区间分析法（Travel Cost Interval Analysis,TCIA），以2008年为评价基准年份，以实地调研、问卷调查和访谈等获得的数据为基础，对舟山普陀旅游金三角的游憩价值进行了评估。结果表明：（1）ZTCM评估普陀旅游金三角游憩价值为6396×10⁸元/a，其中直接旅行费用为5071×10⁸元/a，消费者剩余为1325×10⁸元/a；（2）TCIA评估普陀旅游金三角游憩价值为6124×10⁸元/a，其中直接旅行费用为5051×10⁸元/a，消费者剩余为1071×10⁸元/a；（3）ZTCM和TCIA结果的差异主要是消费者剩余的差异。研究提出用两种方法结果的均值作为游憩价值能提高评估结果的准确性

EVALUATION OF RECREARTION VALUE OF PUTUO GOLDEN TRIANGLE IN ZHOUSHAN ISLANDS

Travel cost method (TCM) is a relatively mature approach to evaluate recreational value.Based on the idea of zonal travel cost method (ZTCM) and travel cost interval analysis (TCIA),the recreational value of Putuo Golden Triangle (PGT) was assessed in the base year 2008 with the collected datum from PGT by survey,questionnaire and interview.The results showed that:(1) The annual recreational value by ZTCM was 6396×108 Yuan RMB.Direct travel cost was 5071×108 Yuan RMB and consumer surplus was 1325×108 Yuan RMB.(2)The annual recreation value by TCIA was 6124×108 Yuan RMB.Direct travel cost was 5051×108 Yuan RMB and consumer surplus was 1073×108 Yuan RMB.(3) The differences of recreational value results were caused by two kinds of different total consumer surplus. The study suggests that the accuracy of the assessment results can be improved by using the mean of two methods results