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The grand fiction of a personal odyssey
Authors:Graham D Rowles
Institution:1. UWA Business School, Department of Marketing, The University of Western Australia, Australia;2. UWA Business School, Department of Marketing, The University of Western Australia, Perth, WA 6009, Australia;3. UWA Business School, Department of Marketing, The University of Western Australia (M263), 35 Stirling Highway, Crawley, Perth 6009, Australia;4. Department of Marketing, The University of Western Australia (M263), 35 Stirling Highway, Crawley, Perth 6009, Australia;1. University of Houston, United States of America;2. University of Southern Mississippi, United States of America;3. Sewanee: The University of the South, United States of America
Abstract:This paper describes a personal intellectual transformation that resulted from immersion within the Clark milieu of the early 1970s: a liberation from limitations of exclusive reliance upon a positivist quantitative paradigm in the study of human/environment transactions. The paper traces the genesis, nurturing, and subsequent evolution of a research program oriented toward developing a humanistic perspective on the environmental experience of the elderly. The parallel development of similar research on children (much of it also emanating from Clark) is noted. The paper concludes with advocacy for the development of a humanistic life-cycle perspective on environmental experience that will embrace the ‘hole in the middle’, the span of life between childhood and old age that, to date, has been subjected to limited study.
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