| 论品牌与规模效益的关系 |
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| 引用本文： | 钟鹰. 论品牌与规模效益的关系[J]. 湖南环境生物职业技术学院学报, 2005, 11(2): 145-147,141 |
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| 作者姓名： | 钟鹰 |
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| 作者单位： | 中南大学,湖南,长沙,410008 |
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| 摘 要： | 通过定量与定性分析相结合的方式，从品牌的评价要素美誉度和知名度入手，分析了规模效益的类型对品牌大小的制约，力求揭示品牌与规模效益的关系．
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| 关 键 词： | 品牌 规模效益 |
| 文章编号： | 1671-6361（2005）02-145-03 |
| 收稿时间： | 2005-03-13 |
| 修稿时间： | 2005-03-13 |
On Relationship between Brand and Scale Performance |
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| ZHONG Ying. On Relationship between Brand and Scale Performance[J]. JOurnal of Hunan Environment Biological Polytechnic, 2005, 11(2): 145-147,141 |
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| Authors: | ZHONG Ying |
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| Abstract: | By passing the fixed amotmt and way that qualitative analysis combine together, the paper is roughly to the brand size system from the evaluation main factor good reputation a type for with popularity commencing, analyzes scale performance of the brand, annotmces the relationship between public the brand and the relation of the scale performance. |
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| Keywords: | brand scale performance |
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