大型电力企业污染治理型营销策略研究

大型电力企业是国家发展电力需要重要扶持的企业。在大型电力企业电源结构中,火力发电占据重要地位,消耗煤炭的同时,会产生固体污染和废气污染,影响生态环境。为此,在提高大型电力企业完成电能输出的同时,需实现对环境的保护,提出对大型电力企业污染治理型营销策略进行研究。通过分析大型电力企业发展的生态环境、经济环境和行业发展环境,总结大型电力企业营销外部环境现状。考虑火力发电在电源结构中的地位以及对环境造成的污染,提出设计火力发电以外的电源结构,实现大型发电企业污染治理型营销策略提出与研究。

Study on Marketing Strategy of Pollution Management in Large Power Enterprises

The large power enterprise is an important support enterprise for the development of the power of the state. In large power enterprises,thermal power plays an important role in power supply structure, while coal consumption will generate solid pollution and waste gas pollution,which will affect the ecological environment. Therefore,in order to improve the power output of large power enterprises,we need to protect the environment. Through the analysis of the ecological environment,the economic en-vironment and the industry development environment of the development of large power enterprises,the present situation of the ex-ternal environment of large power enterprises'marketing is summarized. Put forward the power structure design of thermal power generation,large power enterprise marketing strategy put forward pollution control and research.