Putting first things first: Outcome and process focus in knowledge work teams

This paper presents a new perspective on the management of outcomes and processes in a knowledge team's work. Knowledge teams frequently face complex, open‐ended tasks for which the a priori specification of goals and work processes is not possible. Such teams must define these work elements themselves; emphasizing one over the other can lead a team to become either outcome‐or process‐focused, with implications for the level at which they identify their activities and the flexibility with which they conduct work. A survey study of student teams and a field study of organizational teams test the effects of outcome versus process focus on performance. Consistent with prior findings, the first study demonstrates that outcome focus is positively related to performance on complex, open‐ended tasks and that team members' level of action identification mediates the effects of outcome and process focus on performance. Action research conducted as part of the second study demonstrates the importance of early events in a team's life cycle and the challenge for managers who hope to influence their teams to have a greater degree of focus on outcomes over process. Copyright © 2009 John Wiley & Sons, Ltd.