Abstract: | Previous research has shown that designers' and architects' evaluations of visual stimuli, and of urban and rural environments are not necessarily shared by non-designers and non-architects. Such conclusions may be biased by instrumentation and methodological problems, namely, previous instruments often require verbal responses about stimuli. Hence, non-designers and non-architects may be less capable in expressing themselves, but perceive the same things as the professionals. Another problem stems from professionals who have a narrow range of traits being compared with a general population that has a broader range of traits and therefore has greater within-group variance. This study presents an instrument and a methodology for dealing with these problems in addition to examining the perceptual orientations of architects in comparison to three other professions. Results indicate that architects varied from the other professional groups in their quantitative judgments of the habitats studied but not from all groups in their qualitative judgments. Hence, architects may be a distinct professional culture for some design variables only. |