Dam the news: Newspapers and the Oldman River Dam project in Alberta

The Oldman River Dam is a major water control structure built by the Government of Alberta to regulate the flow of the Oldman River. Completed in 1992, the dam was the subject of intensive media coverage in Alberta, Canada. Newspaper coverage of the dam story in two Alberta papers, the CalgaryHeraldand the EdmontonJournal, was analysed for the years between 1975 and 1992. This study links coverage with events that occurred in the case, and analyses the role of the media in the case. While the media played an important role in shaping public awareness of the dam project, their influence on Government policy was mixed. In the early years of the case (1975–1980), there is evidence that the provincial Government changed its plans in response to public protests documented in media such as theHeraldand theJournal. However, after 1987, the Government came to see the media as biased, and not representative of public opinion. Consequently, their influence on policy makers was negligible. Patterns in coverage of both papers, which included wild swings from year-to-year in the number, emphasis and tone of items, can be explained with reference to inherent characteristics of the media. These include: an inability on the part of the papers to consider positive and negative aspects of issues simultaneously for any length of time, and a consequent tendency to provideeithera positiveora negative stance; simplification of very complex issues in an attempt to create accessible, newsworthy stories; rapid shifts in the tone of coverage, as attention focused on different dimensions of the issue, rather than because of new information; a focus on conflict and other sensational aspects of stories; and a tendency towards a rapid loss of interest in a story once journalistic attention shifts elsewhere.