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The Influence of Media Use on Environmental Engagement: A Political Socialization Approach
Abstract:Current research suggests that the media play an important part in informing and engaging citizens in environmental issues. Building on these findings, this study adopts a political socialization approach to citizens' involvement in everyday-life pro-environmental behavior. Multivariate analysis of recent survey data from Swedish adolescents (N = 1148) demonstrates direct as well as indirect relationships between frequency of news media use, talk about environmental issues with parents and peers, and extent of pro-environmental behavior. The findings are consistent with the notion that news media use promotes behavior by raising awareness of environmental issues. The results are also discussed in terms of a citizen-communication framework according to which interpersonal communication translates environmental information gleaned from news sources to adolescents' everyday-life reality, thereby motivating pro-environmental behavior. Future directions for examining causal mechanisms in more detail are discussed.
Keywords:pro-environmental behavior  political socialization  adolescents  news media  media influence
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