Institution: | 1 Industrial Engineering at Purdue University, West Lafayette, IN, USA 2 Automotive Transportation Center, Institute for Interdisciplinary Engineering Studies at Purdue University, USA |
Abstract: | This 2-year longitudinal study of 302 high school students in the state of Indiana examined attitudes toward the use of alcohol in 25 potentially hazardous settings, varying from riding in a car, to swimming, to simply drinking at home. Student ratings indicated that they were capable of rationally evaluating alcohol-related risks. Principal components factor analysis identified three factors underlying student responses: propensity/desirability of the behavior, choice/control of the risk, and fear/consequences/likelihood of the risk. Each of these factors was comparable to factors found to be important in past studies of adult risk perception. The finding that self-reported behavioral propensity and desirability were weakly correlated with the measures of perceived risk is of particular interest. Attempts to reduce the use of alcohol by adolescents have traditionally focused on risk awareness. The implication of this study is that intervention programs might be more successful if they focused on modifying perceived value. |