Satisfying shoppers’ psychological needs: From public market to cyber-mall

In many cities in North America and Europe, shopping centres are replacing the traditional high street shops. At the same time, electronic shopping is growing rapidly. In this paper, the results of a literature review of environment–behaviour research on shopping and shopping environments (e.g., farmer's markets, shopping centres, and electronic shopping) are presented. The focus of analysis is on how the physical features (e.g., layout and background music) influence shoppers’ experiences, and on how well these environments satisfy the psychological needs of their shoppers (e.g., social interaction, sensory stimulation, and security and comfort). Any implications for environmental design, and the future of shopping environments are discussed. A conceptual framework and suggestions for future research are proposed.