甘肃自然保护区生态旅游SWOT分析与发展对策

甘肃自然保护区因其资源的原生性和独特性而具有发展生态旅游的优势条件，其景观多样性丰富，具有较高的旅游价值。从优势、劣势、机遇和挑战四个方面分析甘肃自然保护区生态旅游发展，结果表明，甘肃自然保护区发展生态旅游优势明显，存在一定的限制因素，机遇与挑战并存，据此对甘肃自然保护区发展生态旅游提出了合理的目标定位、强化科学规划、加强资源保护和加强合作、建立多渠道融资机制、突出品牌特色、发展高端旅游产品的对策。

SWOT Analysis and Countermeasures of Gansu Nature Reserve＇s Eco - tourism

Gansu Nature Reserve had the advantages of developing eco- tourism which based on its resource＇ originality or uniqueness, and its beauty was diverse and possessed a relatively high tourism value. This paper analyzed the development of Gansu Nature Reserve in four aspects which was its superiority, weakness, opportunity and chanllenge, and the conclusion told us that Gansu Nature Reserve had an increaible advantage of developing eco - tourism, but there was some limition, and of course, opportunity existed with the challenge. On the condition of above, the authors proposed a policy for Gansu Nature Reserve which meant a reasonable target location, reinforcing scientific, planning, strengthening the protection of resource, enhancing cooperation, establishing a multichannel financing mechanism, outstanding the brand and developing the high-end tourism product.