城市居民防灾减灾宣传教育:双重失灵与长效供给

防灾减灾宣传教育服务于灾害损失最小化的经济目标。在城市高风险的背景下,尤其需要关注城市居民的防灾减灾宣传教育。作为一种公共物品,城市居民防灾减灾宣传教育面临市场失灵和个人认知失灵的双重失灵,以及相应的激励问题。在设置形式、平台、目标、人群和成本五个维度分析当前的防灾减灾宣传教育产品的基础上,为建立长效供给,建议整合资源,健全政府投入机制,推动多元参与;利用政府购买服务等方式拓展产品服务的供给;根据传播形势调整产品结构,提高投入—产出比,并提出产品服务建议清单;重点推动学校防灾减灾宣传教育。

Public Publicity and Education for Disaster Reduction of Urban Residents:Double-Failure and Long-Term Supply

Publicity and education for disaster reduction serve the economic goal of minimizing disaster losses.In the context of urban high risk,attention needs to be paid to urban residents7 publicity and education disaster reduction.As a kind of public goods,public publicity and education for disaster reduction of urban residents faces double-failure of market failures,and personal cognitive failures,as well as corresponding incentive issues.Based on the analyze of the current products with five dimensions of form,platform,target,group,and cost,in order to establish long-term supply,this paper suggests to integrate resources,improve the government investment mechanism,and promote multiple participation and government purchase with product structure adjusted according to the change of situation,and focused on promoting publicity and education in disaster prevention and reduction in school.