Conflict and Coalitions: An Examination of Outdoor Recreation Magazines |
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Authors: | M MARX DEBORAH J CHAVEZ |
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Institution: | (1) Department of Sociology, Ethnic and Women's Studies, California State University, 5500 University Parkway, San Bernardino, California 92407, USA, US;(2) Pacific Southwest Research Station, USDA Forest Service, 4955 Canyon Crest Dr., Riverside, California 92507, USA, US |
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Abstract: | We examined whether value differences between various recreation interest/activity groups are created and sustained by the
textual information presented to their readers in magazines. Using a two-stage qualitative approach, our research sought to
explore the exact nature of the dialogue in the magazines. We sought detailed, intimate information on a selected number of
magazines to assess how the popular press socially constructs knowledge about recreation groups, and we sought to better understand
how various recreation group members assign meaning to their activities and interpret the interests of other groups. Findings
revealed limited negativity of activity users towards one another; most of the conflict found in the text of the articles
in recreational magazines was characterized as macrodispositional. Accordingly, in the articles most of the antipathy was
directed towards government because of stricter regulation of activity or towards commercial consumers whose exploitation
of resources is perceived to threaten groups' activities. Moreover, such conflict crosscuts various groups whose issues and
concerns are often similar. Since environmental battles are no longer any one group's issue, many have coalesced and engaged
in conflict with lawmakers and commercial consumers. It is clear that the recreational magazines do play a role in shaping
readers' attitudes. |
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Keywords: | : Conflicts Coalitions Outdoor recreation Symbolic interaction Values |
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