| 建设“双赢”商标打造卓越品牌 |
| |
| 引用本文： | 张厚生.建设“双赢”商标打造卓越品牌[J].再生资源与循环经济,2012,5(3):20-21. |
| |
| 作者姓名： | 张厚生 |
| |
| 作者单位： | 安徽双赢再生资源集团,安徽合肥,230022 |
| |
| 摘 要： | 安徽双赢再生资源集团把商标品牌建设作为提高集团核心竞争力、扩大无形资产的有效抓手。建设“双赢”商标，为集团发展注入知识产权动力，形成品牌价值，激发持续发展活力，赢得广阔的市场和无限的商机。
|
| 关 键 词： | 再生资源 商标 建设 品牌 |
Build an excellent brand by constructing win-win marks |
| |
| ZHANG Housheng.Build an excellent brand by constructing win-win marks[J].Recycling Research,2012,5(3):20-21. |
| |
| Authors: | ZHANG Housheng |
| |
| Institution: | ZHANG Housheng(Anhui Win-win Recycling Resources Group,Hefei 230022,China) |
| |
| Abstract: | Anhui Win-win Recycling Resources Group made brand construction as an efficient approach to improve key competitive capability and expand invisible assets.By constructing the Win-win marks,it puts intellectual power into group development,benefits the brand construction,stimulates the sustainable vitality,and brings broad market and unlimited business opportunities. |
| |
| Keywords: | recycling resource marks construction brand |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
