| 绿色消费行为理论探讨及国内现状分析 |
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| 引用本文： | 李茜,刘宁,陆根法,吴小庆.绿色消费行为理论探讨及国内现状分析[J].环境保护科学,2009,35(3):37-39. |
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| 作者姓名： | 李茜 刘宁 陆根法 吴小庆 |
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| 作者单位： | 南京大学环境学院,污染控制与资源化研究国家重点实验室,南京,210093 |
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| 摘 要： | 推进绿色消费是缓解环境压力的根本途径之一。从消费者心理与行为出发，研究我国居民绿色消费行为的特点和规律，对推进我国绿色消费具有积极作用。本文从消费者心理统计特征出发，探讨了绿色消费行为的影响因素和决策机制，在此基础上，分析了当前我国居民绿色消费行为的特征，并提出了相应建议。
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| 关 键 词： | 绿色消费 行为 影响因素 心理特征 |
Studies on Theory and Actuality of Green Consumption Behavior |
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| Abstract: | Green consumption is one of the essential way to alleviate environmental pressure.Study on green consumption in the aspect of consumer's psychology and behavior is helpful to promote it.This article firstly discusses the factors affecting green consumption behavior and the decision-making mechanism in terms of consumer's psychologic characters,then analyses the actuality of green consumption behavior in China and lastly gives suggestions accordingly. |
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| Keywords: | Green Consumption Behavior Influence Factors Psychologic Characteristics |
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