市场导向的绿色技术创新机理与对策研究

基于对绿色技术创新的特殊属性、企业绿色技术创新环境和驱动力的转变分析,给出了市场导向对企业绿色技术创新的驱动机理。研究发现,企业绿色技术创新具有进度紧迫性、社会实用性、市场导向性及双重外部性等特殊属性,需借助市场机制来驱动企业绿色技术创新投入。市场导向下的企业绿色技术创新,就是要借助市场机制来优化企业绿色技术创新要素的配置效率。其中,市场供求机制有利于释放绿色技术创新要素的供需信号,市场竞争机制有利于提高绿色技术创新企业的市场竞争力;市场的价格机制有利于绿色技术创新企业的价值实现。最后,结合我国绿色技术创新发展实践提出6点建议:以解决突出矛盾为导向,精准设计市场规制措施;以优化顶层设计为起点,实现多主体协同发力;强化知识产权保护,制定绿色产业专利战略;多管齐下促进绿色消费,引导企业绿色技术创新;完善绿色标准和标识制度,倒逼绿色技术升级;建立绿色技术创新发展评估体系,有针对性地提高市场规制效率。

Mechanism and Policy Recommendations of Enterprises Green Technological Innovation Driven by Market Orientation

Based on the analysis of the special attributes of green technology innovation, the transformation of environment and driving force of enterprise green technology innovation, the driving mechanism of market orientation to green technology innovation of enterprises is given. It is found that green technological innovation of enterprises has special attributes such as urgency of progress, practicability, market orientation and dual externalities. It is necessary to use market mechanism to drive enterprise green technological innovation investment. The green technological innovation of enterprises under the market orientation is to optimize the allocation efficiency of green technological innovation elements by means of market mechanism. Among them, the supply-demand mechanism of the market is conducive to releasing the supply and demand signals of green technological innovation elements; the market competition mechanism is conducive to improving the market competitiveness of green technological innovation enterprises; and the market price mechanism is conducive to the realization of the value of green technology innovation. Finally, in combination with the practice of China''s green technology innovation, six suggestions are proposed:aiming at solving outstanding contradictions and accurately designing market regulation measures; optimizing top-level design as the starting point to achieve multi-agent synergy; strengthening intellectual property protection and formulating green industry patents strategy; promoting green consumption in a multi-pronged manner, guide enterprises to innovate green technology; improve green standards and labeling systems, and push for green technology upgrade; and establish green technology innovation development evaluation system to improve market regulation efficiency.