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Moderating the Relationship Between Price and Perceived Value of Ethical Products
Authors:Rafael A Araque-Padilla  María José Montero-Simó  Pilar Rivera-Torres  Carlos Aragón-Gutiérrez
Institution:1. Department of Commercialization and Market Research, Universidad Loyola Andalucía, Escritor Castilla Aguayo, 4, C.P. 14004, Córdoba, Spain
2. Department of Marketing Management and Market Research, University of Zaragoza, Gran Vía, 2, C.P. 54002, Saragossa, Spain
3. Colegio de Postgraduados, Campus Puebla, Km. 125.5 Carretera Federal México-Puebla La Libertad, C.P. 72130, Puebla, Mexico
Abstract:
Keywords:
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