| 池州市旅游产品开发探讨 |
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| 引用本文： | 胡文海. 池州市旅游产品开发探讨[J]. 资源开发与市场, 2007, 23(10): 942-944,951 |
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| 作者姓名： | 胡文海 |
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| 作者单位： | 池州学院,旅游系,安徽,池州,247000;北京大学,环境学院,北京,100871 |
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| 基金项目： | 安徽省软科学基金;池州市软科学研究计划项目 |
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| 摘 要： | 从旅游资源、交通区位、旅游产业基础3个方面分析了池州旅游产品开发条件，指出了池州旅游产品开发存在着旅游产品结构单一、文化内涵挖掘不够、市场营销乏力、旅游产品空间布局不合理等问题，构建了两大品牌、八大系列、六条特色旅游线路的多层次旅游产品体系，最后提出了池州旅游产品开发的思路：规划先行，优化布局；科学定位，错位开发；区域联动，借力开发。
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| 关 键 词： | 旅游产品 产品体系 产品开发 池州市 |
| 文章编号： | 1005-8141（2007）10-0942-03 |
| 修稿时间： | 2007-08-082007-09-28 |
On Development of Chizhou''''s Travel Product |
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| HU Wen-hai. On Development of Chizhou''''s Travel Product[J]. Resource Development & Market, 2007, 23(10): 942-944,951 |
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| Authors: | HU Wen-hai |
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| Affiliation: | 1. Department of Resource and Environmental Science, Chizhou College, Chizhou 247000, China; 2. College of Environmental Sciences, Beijing University, Beijing 100871, China |
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| Abstract: | This paper analyzed the conditions of developing travel product in Chizhou from its tourism resource and transportation and travel industrial basis, and pointed out such problems as single travel product system, inadequate development of cultural connotation, poor marketing and irrational spacious layout of travel products and so on. The author constructed multiple series and layers of travel product system with two famous brands and eight series and six feature itineraries, and put forward guidelines for travel product development in Chizhou. |
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| Keywords: | travel product product system product development Chizhou City |
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