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EFFECTS OF RATE STRUCTURE KNOWLEDGE ON HOUSEHOLD WATER USE1
Authors:Donald E. Agthe  R. Bruce Billings  Judith M. Dworkin
Abstract:ABSTRACT: Socioeconomic determinants of individual household water use were estimated using regressions of these characteristics with actual household water use for winter and summer. Results were disaggregated between those consumers who were aware of an increasing block rate price structure and those who were not. Most of the informed group members believed that this price structure did result in significant reductions in water use. Nevertheless, overall water use was greater for the informed group. The determinants of water use were found to differ between informed and uninformed users as well as between winter and summer. The uninformed users were influenced by a larger set of variables in each season than the informed group. In winter, the informed group members with swimming pools and/or arid landscaping used less water than their uninformed counterparts. Summer water use increased with length of tenancy in home for the uninformed group but not for informed, while increasing with ownership for informed consumers.
Keywords:water demand  rate structures  consumer knowledge  income effects  seasonal demand
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