| 苏州国际旅游节的SWOT分析及对策研究 |
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| 引用本文： | 朱梅,汪德根.苏州国际旅游节的SWOT分析及对策研究[J].资源开发与市场,2007,23(8):766-768. |
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| 作者姓名： | 朱梅 汪德根 |
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| 作者单位： | 苏州大学,旅游系,江苏,苏州,215021 |
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| 基金项目： | 江苏省教育厅高校人文社会科学基金 |
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| 摘 要： | 旅游节庆活动被看作是“开放经济”的一张亮丽名片，对丰富旅游产品、提升城市整体形象、促进经济和社会事业发展具有积极的推动作用，因此日益受到城市管理者和学术界的关注。苏州国际旅游节作为苏州城市旅游产品的重要组成部分，是近年来苏州旅游产品结构调整的关键环节。运用SWOT对其进行了分析，探讨了今后的发展对策。
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| 关 键 词： | 国际旅游节 SWOT分析 对策 苏州 |
| 文章编号： | 1005-8141（2007）08-0766-03 |
| 修稿时间： | 2007-07-172007-08-28 |
A SWOT Analysis of Suzhou International Tourism Festival and A Research on Countermeasures |
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| ZHU Mei,WANG De-gen.A SWOT Analysis of Suzhou International Tourism Festival and A Research on Countermeasures[J].Resource Development & Market,2007,23(8):766-768. |
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| Authors: | ZHU Mei WANG De-gen |
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| Institution: | Tourism Management Department, Suzhou University, Suzhou 215021, China |
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| Abstract: | Seen as a bright business card for open economy, tourism festivals could multiply tourism products, upgrade the city image, and accelerate economic and social development in the city, so more and more governors and scholars turned their attention to the festivals. Suzhou international Tourism Festival was an important part of Suzhou urban tourism products, and was a key process in the adjustment of Suzhou tourism product structure these years. This paper eommited a SWOT analysis of this festival, and posed some countermeasures for its further development. |
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| Keywords: | international tourism festival SWOT analysis countermeasure Suzhou |
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