Fracking and Framing: A Comparative Analysis of Media Coverage of Hydraulic Fracturing in Canadian and US Newspapers

Hydraulic fracturing, or fracking, is a controversial but popular method of extracting oil and gas in North America. There are a myriad of completing claims about the economic benefits and the environmental costs of the technology. This paper examines news media coverage of fracking in four Canadian and four American newspapers over a five-year period. A comparison is made at the national level as well as at a paired subnational level between jurisdictions where fracking is embraced and where fracking is banned. The paper demonstrates that in both countries the main storyline is about water quality, but beyond that differences emerge as Americans focus more on wildlife and public health and Canadians focus more on moratoriums and energy independence. Moreover, while there were similarities in media coverage of fracking in pro-fracking and anti-fracking jurisdictions, there were notable differences in attention to the topics of public health and economic benefits.