Spreading Success Beyond the Laboratory: Applying the RE-AIM Framework for Effective Environmental Communication Interventions at Scale*

The RE-AIM framework, created by Russell Glasgow and colleagues, addresses five major factors involved with sustained population-level effectiveness of public health interventions—Reach, Efficacy and/or Effectiveness, Adoption, Implementation and Maintenance. In this article, I illustrate how the framework might be applied to environmental communication interventions, and discuss how the framework needs to be adapted to important aspects of this context. Following that, I address several potential criticisms of RE-AIM or its usefulness for environmental communication scholars. Finally, I discuss how research practices of environmental communication scholars could be changed in light of the insights given by the RE-AIM framework. Much work remains to be done in order to see exactly how RE-AIM, or other frameworks focused on large-scale intervention effectiveness, can be made most useful to environmental communication scholars. However, RE-AIM already provides a valuable way to start thinking about how to best improve large-scale effectiveness of communication interventions.