| 绿色消费与进化博弈 |
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| 引用本文： | 任丽琼,王恒亮,林逢春.绿色消费与进化博弈[J].环境科学与管理,2009,34(9):190-194. |
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| 作者姓名： | 任丽琼 王恒亮 林逢春 |
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| 作者单位： | 1. 华东师范大学,上海,200062
2. PPG工业(国际)有限公司,上海,200336 |
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| 摘 要： | 20世纪印年代以后兴起的绿色消费既服务于循环经济，也受循环经济指导与约束。鉴于绿色消费需要政府、企业、公众三方协作，学者纷纷引入博弈论探讨其闻联系。笔者基于不完全理性的假设。利用进化博弈中“复制动态”的思想研究了公众与企业的博弈关系，完整给出了各类不同情况下双方的进化稳定性策略，企业利润的提高是其开展真实绿色营销的前提。作为第三方的政府应通过提高惩处风险、降低绿色技术开发成本协助企业承担绿色生产责任，并在公众中普及绿色消费思想创造良好社会氛固。
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| 关 键 词： | 绿色消费 进化博弈 策略 |
Green Consumption and Evolutionary Game Theory |
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| Ren LiQiong,Wang Hengliang,Lin Fengchun.Green Consumption and Evolutionary Game Theory[J].Environmental Science and Management,2009,34(9):190-194. |
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| Authors: | Ren LiQiong Wang Hengliang Lin Fengchun |
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| Institution: | Ren LiQiong1,Wang Hengliang2,Lin Fengchun1(1.East China Normal University,Shanghai 200062,China,2.PPG Industries Corporate,Shanghai 200336,China) |
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| Abstract: | The green consumption,which has been raised since 1960s,not only serves to circular economy,but is also affected by the guidance and constraints of circular economy.As the development of green consumption needs collaborations of government,enterprises and public,more and more scholars have been introducing the game theory to analyze their connection.On the basis of limited rational assumption,writer uses evolutionary game theory to investigate relationships between public and enterprises,and then gives the ... |
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| Keywords: | green consumption evolutionary game theory strategies |
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