旅游农业产品介绍期的营销策略探讨--以南京市为例

探讨我国旅游农业产品营销策略,对于缩小我国旅游农业发展水平与世界水平的差距,提高旅游农业产值和推动旅游农业日益走向成熟具有十分重要的意义.依据我国旅游农业发展的现状,并参照旅游产品生命周期理论认为,我国旅游农业产品总体上仍处于介绍期.分析了介绍期旅游农业产品的营销特点,并依据这些特点,探讨了南京市旅游农业产品的营销策略,以期为其它相似地区发展旅游农业产品提供参考.

Marketing Strategies of Tourism Agricultural Products of Introduction Period--Taking Nanjing City as An Example

In order to catch up with the development level of tourism (agriculture) in the world,it was necessary to discuss marketing strategies of tourism agricultural products in our country.The discussion was very important for enhancing the production value of tourism agriculture.At the same time,it was very helpful for the maturity of domestic tourism agriculture.According to the current situation of domestic tourism agriculture and life cycle theory of tourism products,the development of tourism agricultural products of our country was still in introduction period.Marketing features of tourism agricultural products of this period were analyzed.Making use of the analysis,the authors studied marketing strategies of tourism agricultural products of Nanjing,so as to give a reference for other similar areas to develop tourism agricultural products of introduction period.