Emerging design strategies in sustainable production and consumption of textiles and clothing

This study contributes to current knowledge of sustainability in textile and clothing production and consumption. When the textile and clothing industry aims to promote sustainability, the main change factors have been linked to eco-materials and ethical issues in production. At present, however, business models are mainly linked with a large volume of sales and production. Although industrial development has moved toward smaller environmental impact, production as well as consumption has increased to levels where the benefits of technological development are reduced. A change is thus needed to reach a systemic transformation, not only in production but also in consumption. The aim of this paper is to open up the discussion on opportunities for radical change in this industry. The paper presents ways to rethink and redesign business in the textile and clothing field by offering an overview on several design strategies that exist today in niche markets. Furthermore we evaluate how interested consumers are in these design strategies and discuss the opportunities these design approaches offer to sustainable development through new value creation.