Empirical analysis of reward to return: based on case studies of lunch boxes in Japan

To recycle or reuse used containers, it is necessary first to collect them. One way to do this is to give rewards to persons who return used packaging and containers to designated places. Many Japanese university cooperatives use recyclable lunch boxes for take-out food, and they collect used boxes in a variety of ways, including such reward giving. By analyzing the responses of university cooperatives to questionnaires on the ways that they collect used recyclable lunch boxes, this study examines the effect of this reward giving on the collection rate. The study results suggest that cash rewards are more effective in increasing the rate of return of used containers than setting up collection boxes that offer no rewards upon return, or giving point-based rewards.