达州市国内旅游市场回归预测模型研究

旅游市场预测可以帮助旅游地掌握市场需求的变化及其发展趋势，是旅游地制定发展战略和市场营销决策的基本依据。以达州市国内旅游市场为研究对象，主要从统计学的角度，建立达州市国内旅游市场的预测模型，并结合达州市旅游业的发展战略趋势，对达州市国内旅游市场进行预测，这对达州市旅游业的健康发展具有一定的指导意义。

Study of Statistics Forecasting Models Using in Domestic Tourism Market in Dazhou

The tourism market forecasting could help the tourist attraction possess the changes of market demanding and its tendency,it was the base of the tourist attraction to make the developing strategy and to make policy of the market promotion. This article studied the domestic tourism market in Dazhou, mainly analyzing the current situation of it statistically. Based on it, the regression analysis were used to set up maths analytical models. Meanwhile, the article combined with the tourism developing tendency in Dazhou, using the forecasting model to number the domestic tourists to Dazhou. Tiffs had some directing meaning for the well - tourism - developing in Dazhou.