| Abstract: | Ethical, social, and environmental concerns are beginning to take hold in many businesses, often as an extension of total quality management. Many professional firms have eluded the global trend, but social and ecological realities are catching up. What will the new professional firm look like? This article looks at how firms are finding competitive advantage in old-fashioned integrity, combined with management techniques and a new scientific understanding of what it takes to successfully adapt in a world of limited resources. “Ethics is awareness of interdependence…” Aldo Leopold. |
