| 省级旅游官网信息协调性评价指标权重模型分析 |
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| 引用本文： | 方世巧,马耀峰,李天顺.省级旅游官网信息协调性评价指标权重模型分析[J].资源开发与保护,2012(4):307-309. |
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| 作者姓名： | 方世巧 马耀峰 李天顺 |
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| 作者单位： | 陕西师范大学旅游与环境学院,陕西西安710062 |
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| 基金项目： | 国家自然科学基金项目（编号：41001077＆40771058）; 中央高校基本科研业务费专项资金项目（编号：GK201004002） |
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| 摘 要： | 在深入分析我国31个省级旅游官网上的信息和对专家进行深度访谈的基础上,采用目标分解法和改进的德尔菲法确定了省级旅游官网信息协调性评价指标体系,并构建了省级旅游官网信息协调性评价指标权重模型。结果显示,省级旅游官网信息协调度主要取决于游客需求信息的丰富度和全面性,尤其是旅游目的地吃住行方面的信息。
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| 关 键 词： | 指标权重 德尔菲法 信息协调性 省级旅游官网 |
Coordination Index Value Standardization Model Analysis of Provincial Official Tourism Website Information |
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| Authors: | FANG Shi-qiao MA Yao-feng LI Tian-shun |
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| Institution: | (College of Tourism and Environment,Shanxi Normal University,Xi′an 710062,China) |
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| Abstract: | Based on a deep analysis of Chinese 31 provincial official tourism websites and intensive interviews on relevant experts,this paper defined the coordination index system of provincial official tourism website information,employing target decomposition method and the improved Delphi method.It constructed coordination index value standardization model of provincial official tourism website information.The results showed that the provincial tourism website information coordination mainly depended on richness and comprehensiveness of information about tourists′ needs,especially information of tourist destination,including meals,lodging and transportation. |
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| Keywords: | index value standardization Delphi method information coordination provincial official tourism website |
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