Produced natures through the lens of biodiversity conservation and tourism: the Ponta Negra Caiçara in the Atlantic Forest Coast of Brazil

Understanding nature as an outcome of organising discourses generated through relative experiences of our surroundings has been the groundwork of a political ecology that deals with the distribution of environmental justice among people with different degrees of power. In this paper, we examine how the environmental legislation and the tourism industry have constructed the term Caiçara as a way to categorise the inhabitants of the Atlantic Forest Coast of Brazil, in ways that meet their goals, but in turn occludes the discourse of the Caiçara themselves. Ethnographic research conducted in Ponta Negra, a small coastal community located at the heart of the Juatinga Ecological Reserve (Paraty, Rio de Janeiro State), as well as a review of key legislation, management plans and tourism materials form the empirical basis of this research. First, we offer a critical examination of the historical origin of the term Caiçara. We then compare contradictory ideas of Caiçara produced by Brazilian environmental legislation and the tourism industry. While the environmental legislation has characterised the Caiçara as fallen angels who are no longer conservation allies, the tourism industry has profited by selling them as ecologically noble savages who still live in harmony with the environment. Our analysis shows how Ponta Negra people have become objects of powerful discourses of nature that hinder the recognition of their collective rights and weaken their position to negotiate for their own desires and aspirations related to their identity and livelihoods.