| 辽宁省入境旅游客源市场结构的SSM分析 |
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| 引用本文： | 王利,孟多.辽宁省入境旅游客源市场结构的SSM分析[J].资源开发与市场,2011,27(11). |
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| 作者姓名： | 王利 孟多 |
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| 作者单位： | 辽宁师范大学海洋经济与可持续发展研究中心,辽宁大连,116029 |
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| 基金项目： | 教育部人文社会科学重点研究基地2009年度重大项目 |
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| 摘 要： | 客源市场结构变化是旅游目的地发展战略制定的主要影响因素.运用区域经济分析中广泛采用的偏离—份额分析法(SSM),以相关入境旅游统计数据为依据,选取辽宁省主要海外客源国(地区)为样本,考察了辽宁省旅游市场的发展态势和结构状况,有针对性地提出了辽宁省国际旅游市场进一步拓展的建议.
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| 关 键 词： | 辽宁省 入境旅游 客源市场 偏离—份额分析(SSM) |
SSM Analysis on Structure of Inbound Tourism Market in Liaoning Province |
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| WANG Li,MENG Duo.SSM Analysis on Structure of Inbound Tourism Market in Liaoning Province[J].Resource Development & Market,2011,27(11). |
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| Authors: | WANG Li MENG Duo |
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| Institution: | WANG Li,MENG Duo(Center for Study of Marine Economy and Sustainable Development,Liaoning Normal University,Dalian 116029,China) |
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| Abstract: | The structural changes in source markets were the main factors which tourism destination development strategy established.By applying the regional economic analysis was widely used off-share analysis(SSM),the statistical data related to inbound tourism,based on selected key overseas source countries of Liaoning Province(region) for the samples investigated the development of the tourism market in Liaoning Province situation and structural conditions.Finally,the countermeasures were put forward in Liaoning P... |
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| Keywords: | Liaoning Province inbound tourism source market shift-share analysis(SSM) |
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