| SWOT量化分析古村落旅游可持续发展战略 |
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| 引用本文： | 何芸,吴长年,黄戟,赵剑,路云霞.SWOT量化分析古村落旅游可持续发展战略[J].四川环境,2009,28(6):127-131. |
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| 作者姓名： | 何芸 吴长年 黄戟 赵剑 路云霞 |
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| 作者单位： | 1. 南京大学环境学院污染控制与资源化研究国家重点实验室,南京,210093
2. 苏州太湖国家旅游度假区管委会,江苏,苏州,215164 |
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| 摘 要： | 目前国内普遍应用传统的SWOT分析法来制定发展战略，而传统SWOT分析法只是进行定性的分析，分析的结果过于随意和主观。本文提出结合AHP法、专家评分法和四维坐标系战略重心定位法，对传统SWOT分析法进行改进，并结合苏州太湖国家旅游度假区古村落旅游可持续发展战略制定的实例来阐述该方法的应用。
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| 关 键 词： | SWOT量化分析 古村落 旅游 可持续发展 |
The Application of SWOT Quantitative Method in Sustainable Development Strategy Making of Ancient Villages Tourism |
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| HE Yun,WU Chang-nian,HUANG Ji,ZHAO Jian,LU Yun-xia.The Application of SWOT Quantitative Method in Sustainable Development Strategy Making of Ancient Villages Tourism[J].Sichuan Environment,2009,28(6):127-131. |
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| Authors: | HE Yun WU Chang-nian HUANG Ji ZHAO Jian LU Yun-xia |
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| Institution: | HE Yun, WU Chang-nian, HUANG Ji , ZHAO Jian , LU Yun-xia (1. State Key Laboratory of Pollutant Control ＆ Resources Reuse Research, School of Environment, Nanjing University, Nanjing 210093, China; 2. Management Committee of Suzhou Taihu National Tourism Resort, Suzhou, Jiangsu 215164, China ) |
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| Abstract: | Traditional SWOT analysis method is widely applied to draw up strategy currendy in China. While it can be used for qualitative analysis only, being arbitrary and subjective. This paper suggests improving the traditional SWOT combining some methods else such as AHP, experts grading method and the strategic positioning method in four-dimensional coordinate system. And then the improved SWOT method is applied in Suzhou Taihu national tourism vacation area to make strategy for sustainable development of tourism in ancient villages. |
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| Keywords: | SWOT quantitative method ancient villages tourism sustainable development |
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