Ensuring effectiveness of information to influence household behaviour

The behaviour of household members has a significant impact on the resulting energy consumption of a household. Studies show that within the same buildings with the same installations, energy consumption can be reduced by an average of 37% by a more economical behaviour. There exists therefore, a large potential to reduce the demand by influencing behaviour.The question remains how this potential can be addressed. VITO conducted, in collaboration with the Catholic University of Louvain-la-Neuve, the SEREC-project. This project investigated the socio-economic factors influencing residential energy consumption; furthermore, in the larger framework different tools have been developed. Several were tested and evaluated in a number of dwellings in this research. They address both energy consumption for heating as well as electricity consumption. The tools are completely different, but all were designed to help make householders aware of their energy-related behaviour and to provide recommendations on energy saving measures. For each case, potential changes in habits were followed-up. The observed range is quite large, as full scale audits of every dwelling were performed as general comparisons of annual consumption were made.To gain more insight into the effectiveness of the tools, several families participated in in-depth sociological interviews. The overall results show the strengths and weaknesses of the different tools. More generally, the results reveal some of the key properties of recommendations that are necessary to ensure effectiveness for behavioural change.