Consumer attitudes towards timber as a construction material and towards timber frame houses – selected findings of a representative survey among the German population |
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| Authors: | Stefan Gold Frieder Rubik |
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| Institution: | 1. European Forest Institute (EFI), Foresight and Policy Support Programme, Yliopistokatu 6, 80100 Joensuu, Finland;2. University of Eastern Finland (UEF), School of Forest Sciences, Yliopistokatu 7, 80111 Joensuu, Finland;3. European Commission, Joint Research Centre (JRC), Institute for Environment and Sustainability (IES), Forest Resources and Climate Unit, Via E. Fermi 2749, I-21027 Ispra, Italy;4. Linköping University, Department of Management and Engineering, 58183 Linköping Sweden |
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| Abstract: | This paper presents selected findings from a representative consumer survey of the German population exploring the image of timber as a construction material in general, and of timber frame houses in particular. The study found that prejudice regarding the deficiency of timber as a construction material and of timber frame houses, in terms of fire resistance, durability and stability, persists in the minds of consumers. On the other hand, timber as a construction material and timber frame houses have a positive association with well-being, aesthetics and eco-friendliness. Although these “soft” criteria are important factors in the choice of a certain building construction mode, these attributes are not sufficient, on their own, to trigger the choice of timber as a construction material. |
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