南充旅游开发中的文化传播载体研究

旅游开发中的文化传播载体能有形地呈现社会生活的人文内涵，它往往表现为直观可感地呈现地域风情、传递地域文化信息物产及精神文化产品，能直接引导旅游者的消费行为和走向。针对南充目前文化传播载体的不同类型，着重指出以信息传递为主要内容的，供广告、宣传、提升旅游知名度的文化传播载体，需要加大信息多元化的投入，尤其是要借助互联网，以多媒体形式进一步提升传播效果；在提升城市文化档次并产生直接经济效益方面，需要联动整合分散的地方传统文艺，以形成有专题特征的娱乐表演形式并推入市场。

Study of Cultural Dissemination Vehicle in Nanchong Tourism Development

With development of tourism,the cultural dissemination vehicle showed humanities connotation in the social life.They were always the material products and spiritual culture products which perceptually presented the region character,style and region culture information,so that they always directly affected tourist's expense behaviors and expense tendency.According to the different types of Nanchong's cultural dissemination vehicle,this article emphatically pointed out that in the field of dissemination information was main content in order to enhance city's well-known reputation,it should need more investment on multiple information style by computer multimedia,on which especially depended internet.On the other hand,for enhancing the city's cultural status and the economic efficiency,it should unite separated local tradition arts to be the kinds of topic entertainment performances and to enter the market.