Coastal landscape preference evaluation: A comparison among tourists in Greece

An evaluation of coastal landscape of pine forest in Greece by summer visitors of various nationalities was carried out. The visual preferences for a set of landscape, represented in photographs, expressed by these various nationality groups were compared. The subjects used in this research came from Greece, Germany, Italy, France, Great Britain, Austria, Yugoslavia, and Scandinavian countries. The findings show that there is an agreement over the basic preference, but, nevertheless, there are differences of opinion between the nationality groups that might be attributed to cultural influences and the effect of being familiar with their own environments. Since coastal landscape plays an important role in the tourist industry, these findings could be very useful to policy-making agencies.