双龙风景区自驾车游客结构与行为特征研究

基于双龙风景区自驾车游客的实地问卷调查资料，得出双龙风景区自驾车游客的客源地构成；分析了自驾车游客的年龄、职业、收入等结构特征及其出游时间、旅游偏好、消费水平等行为特征；揭示了制约自驾车游客出游的主要因素；针对自驾车游客的旅游体验与评价，提出了促进自驾车旅游发展的建议，以期为相关旅游企业及旅游管理部门的决策提供参考依据。

Research on Structure and Behavior Characteristics of Self- drive Tourists in Shuanglong Scenic Spot

Based on the sampling survey of the self-drive tourists in Shuanglong Scenic Spot, tiffs paper firstly discussed the main living cities or provinces of self-drive tourists, and demonstrated the structure and behaviour characteristics of self- drive tourists such as age, profession, income, the time of journey, tourism favour and expenditure level; then the author revealed the most important factors that restricted the travel of selfdrive tourists. In the end, in view of the touting experiences and evaluation of selfdrive tourists, suggestion on how to promote the development of self-drive tourism were put forward, in the hope of offering tourism industry and administration concerned some references for their decision - making.