Watershed conservation and preservation: Environmental engagement as helping behavior

When will a community's residents take action against urban sprawl that threatens the watershed where they live? Drawing on theoretical and empirical studies of helping behavior, we predicted that individuals will be most likely to respond to environmental challenges when they are aware of the environmental threat, believe the danger posed by the threat to be great, and feel responsible for addressing environmental problems. We tested this awareness–appraisal–responsibility (AAR) model by surveying watershed residents’ awareness of watershed features, appraisal of watershed quality, sense of responsibility for protecting the watershed, and behavioral and contribution intentions. Structural equation modeling supported the model by confirming that resident's awareness and appraisal of their local watershed are related to their pro-environment behavioral and contribution intentions, but also their perception of responsibility for protecting the watershed. Mediational analyses confirmed that these relationships are likely sequentially ordered, with awareness leading to appraisal to responsibility and then behavioral and contribution intentions. The discussion considers the implications of these findings for interventions designed to increase environmental engagement.