基于L-R-D视角下长三角地区民宿旅游集聚区的发展模式

大众休闲时代下,民宿旅游已经成为统筹城乡发展、盘活旅游经济、助力乡村振兴和旅游扶贫的新动能。而作为产业集聚的特殊类型和表现方式,民宿旅游集聚区是衡量区域民宿发展水平的重要标志,但对其学术关注明显不足。通过对依托区位（L-Location）、核心旅游资源（R-Resource）、主要动力（D-Dynamic）三要素的内涵提炼,构建民宿旅游集聚发展的L-R-D理论视角,并以民宿发展在全国具有引领作用的长三角地区为案例地进行验证,重点分析了城市景区市场主导型、城郊休闲度假市场主导型、乡村古村落政府主导型、乡村养老市场主导型和乡村景区市场主导型五种典型发展模式,为民宿旅游集聚区提质增效与整合升级提供坚实支撑和科学参考。

The development model of homestay tourism agglomeration in Yangtze River Delta from the L-R-D perspective

In the era of mass leisure, homestay tourism has become a new driving force for balancing urban and rural development, invigorating the tourism economy, and helping rural revitalization and poverty alleviation. As a special type and manifestation of industrial agglomeration, homestay tourism agglomeration area is an important symbol to measure the development level of homestay tourism. But relevant academic attention is obviously insufficient. Based on the connotation of three elements of L-location, R-resource and D-dynamic, the paper constructs the L-R-D theory of the development of homestay tourism agglomeration. Taking the Yangtze River Delta, where homestay development plays a leading role in China, as a case, this paper mainly analyzes five development models of urban scenic market-oriented mode, suburban leisure market-oriented mode, historic village market-oriented mode, rural aging industry market-oriented mode and rural leisure market-oriented mode. It provides solid support and scientific reference for improving quality and increasing efficiency, and integrating and upgrading in homestay tourism agglomeration areas.