红色旅游对游客国家认同的影响

红色旅游作为传承红色基因、加强爱国主义教育、增强国家认同的有效载体,具有鲜明的政治功能。以认知评价情绪评价理论和积极情绪拓展—建构理论为基础,构建红色旅游国家认同影响模型并提出相应假设,运用偏最小二乘法结构方程模型（PLS-SEM）进行了实证检验。结果显示：构建的红色旅游国家认同影响模型具有良好的解释力和预测力,模型具有交叉效度,整体模型的GOF值高于良好适配度的标准值;红色旅游通过红色旅游情感对游客国家认同有正向促进作用;历史认同对国家认同的影响不明显,其他假设均成立。该研究为相关模型构建提供了思路,成果可为强化红色旅游的国家认同研究、拓展红色旅游理论内涵与教育功能、促进红色旅游高质量发展提供理论依据。

The impact of red tourism on national identity of tourists

Red tourism is an effective carrier in inheriting red gene, strengthening patriotism education and enhancing national identity, however, there have been few studies on its political function. Based on the theory of cognitive evaluation emotion evaluation and positive emotion expansion construction theory, this paper constructs the impact model of red tourism national identity and puts forward the corresponding hypotheses. The PLS SEM is used to test the structure equation. The results show that the model has good explanatory and predictive power, and the model is featured by cross validity. The GOF value of the overall model is higher than the standard value of good fitness; red tourism has positive effect on national identity of tourists. As the intermediary variable in the process of red tourism, red tourism emotion is connected with tourist experience and identity. The influence of historical identity on national identity is not obvious, so it is necessary to further arouse historical memory and enhance the function of historical education in red tourism. The research results can provide theoretical basis for strengthening the research on the national identity of red tourism, expanding the theoretical connotation and educational function of red tourism and promoting the high-quality development of red tourism.