长征国家文化公园红色旅游资源网络关注度及其旅游流网络结构分析

长征国家文化公园建设面临着的现实需求和复杂问题,迫切要求开展相应的系统性研究工作。以长征国家文化公园内154处重点红色旅游资源为研究对象,基于“虚拟”与“现实”相结合的视角,使用GIS、Gephi等研究方法,对其网络关注度和旅游流网络结构进行分析。研究表明：（1）红色旅游资源网络关注度普遍偏低、差异明显,5A级景区和重要人物是最受网络用户关注的资源类型;（2）旅游流网络结构松散、小世界效应显著,在湖南、贵州、陕西省内分别形成了“△”“网状”“双核”结构模式;（3）网络关注度与旅游流网络具有关联性和差异性,据此识别了湘中、黔川、陕北等重点红色旅游区,以及川陕、闽赣等红色旅游发展潜力区。基于以上分析,长征国家文化公园建设应以重点红色旅游资源为基础,实施分类施策、分段开发、扬长补短的发展策略。围绕高高、高低、低高、低低四种不同类型资源制定相应的发展策略,并结合不同区域的发展情况分别采取“节点”“斑块”“廊道”相结合的发展模式。

Analysis of the Internet attention and tourism flow network structure of red tourism resources in Long March National Cultural Park

Constructing the Long March National Cultural Park in China is in real needs and great difficulty, therefore it is imperative to carry out corresponding systematic research. This paper takes 154 key red tourism resources in the Long March National Cultural Park as the research object. Based on the perspective of combining virtual and reality, we used GIS, Gephi, and other methods to analyze the Internet attention and tourism flow network structure of the key red tourism resources. The results show that: (1) The Internet attention degree of key red tourism resources is generally low, and there exist obvious differences in spatial distribution. 5A-level scenic spots and important figures are the resource types that aroused concern from Internet users. (2) The tourism flow network is loosely structured and has a significant "small world" effect. There are three typical models, namely, the "△" model in Hunan province, the "network" model in Guizhou province, and the "dual-nuclei" model in Shaanxi province. (3) The Internet attention degree and the tourism flow network have relevance and differences. The Central Hunan, Guizhou-Sichuan, and Northern Shaanxi are the red tourism core areas, and Sichuan-Shaanxi, and Fujian-Jiangxi has a great development potential of red tourism in the Long March National Cultural Park. Based on the above analysis, this study finds that the red tourism resources have great importance in the Long March National Cultural Park, and the Chinese government should take different development methods for the red tourism resources in different types and regions. Simultaneously, they need to make the corresponding development strategies for the four different types of tourism resources, and use the "nodes" + "patches" + "corridors" develop model in different regions.