| 山岳型旅游地旅游产品深度开发研究——以峨眉山为例 |
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| 引用本文： | 张慧,周春梅.山岳型旅游地旅游产品深度开发研究——以峨眉山为例[J].资源开发与市场,2007,23(8):761-763. |
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| 作者姓名： | 张慧 周春梅 |
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| 作者单位： | 1. 西南交通大学,旅游学院,四川,蛾眉,614202
2. 西南财经大学,会计学院,四川,成都,610074 |
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| 基金项目： | 四川省教育厅资助项目;乐山市科技局软科学计划 |
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| 摘 要： | 旅游产品是旅游目的地藉以吸引旅游者的最重要因素，对其进行开拓和深度开发对保持旅游地持久的竞争优势具有重要意义。经过大量的实地考察和资料收集，选取我国重要的山岳型旅游地——峨眉山为样区，在对开发理论和作为传统山岳型旅游地的峨眉山的旅游产品现存的主要问题探讨基础上，提出了峨眉山旅游地旅游产品深度开发的具体途径。
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| 关 键 词： | 峨眉山 旅游产品 深度开发 |
| 文章编号： | 1005-8141（2007）08-0761-03 |
| 修稿时间： | 2007-06-152007-07-01 |
Research on Further Development of tourism Product of Mountain Tourism Destination——Take Mt. Emei as An Example |
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| ZHANG Hui,ZHOU Chun-mei.Research on Further Development of tourism Product of Mountain Tourism Destination——Take Mt. Emei as An Example[J].Resource Development & Market,2007,23(8):761-763. |
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| Authors: | ZHANG Hui ZHOU Chun-mei |
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| Institution: | 1. School of Tourism, Southwest Jiaotong University, Emei 614202, China; 2. School of Accounting, Southwestern University of Finance and Economies, Chengdu 610074, China |
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| Abstract: | Tourism product was the most important factors for attracting the tourists of destination. Its exploitation and further development was also important for keep the competitiveness of the site. Thought a lot of material collection and field investigation, this paper took the Mountain - scenery attraction - Mt. Emei for example. After the study of the development theory and discuss of the problems, the authors put forward to the specific ways to the further development of tourism product. |
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| Keywords: | Mt Emei tourism product further development |
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