Driver engagement in distracting activities and the strategies used to minimise risk

This project used an internet survey of 287 Victorian drivers to quantify the extent to which drivers reportedly engage in a range of potentially distracting activities; the factors that influence their willingness to engage; and the strategies they use, if any, to manage distraction. Almost 60% of drivers use a mobile phone while driving and over one third use the phone in hand-held mode. A high proportion of drivers use audio entertainment systems, but relatively few use in-vehicle visual displays such as DVD players. Driver engagement in non-technology-based activities, such as eating, drinking, smoking and reading is also prevalent. Young drivers (18–25 yrs) were significantly more likely to report engaging in certain distracting activities, such as using a mobile phone, CD player and eating and drinking, than their middle-age (26–54 yrs) and older (55+ yrs) counterparts. Most drivers (84%) believe that their driving is less safe when engaged in distracting tasks and take steps to avoid distraction. The survey results provide valuable data to help target distraction policy and countermeasures that build upon the self-regulatory strategies already used by some drivers.