| 金融危机背景下江苏省旅游市场开发策略研究 |
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| 引用本文： | 曹灿明.金融危机背景下江苏省旅游市场开发策略研究[J].资源开发与市场,2010,26(6):567-570. |
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| 作者姓名： | 曹灿明 |
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| 作者单位： | 苏州大学,应用技术学院,江苏,苏州,215006 |
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| 基金项目： | 江苏省高校哲学社会科学研究项目 |
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| 摘 要： | 2008年金融危机给全球旅游业带来很大的负面影响,影响到消费者的可支配收入、闲暇时间和消费能力.以江苏省为例,通过问卷调查和数理统计方法分析了金融危机对江苏省国内旅游市场和国际旅游市场的影响,提出了在金融危机背景下江苏省国内和国际旅游市场发展策略:江苏省应长期发放旅游消费券和实行国民休闲计划发展国内旅游市场,利用上海世博会和上海迪斯尼项目来大力发展国际旅游市场.
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| 关 键 词： | 金融危机 江苏省 旅游市场 旅游消费券 开发策略 |
Research on Development Strategy of Tourism Market of Jiangsu Province |
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| CAO Can-ming.Research on Development Strategy of Tourism Market of Jiangsu Province[J].Resource Development & Market,2010,26(6):567-570. |
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| Authors: | CAO Can-ming |
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| Institution: | CAO Can-ming(Applied , Technological College,Suzhou University,Suzhou 215006,China) |
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| Abstract: | There was a great impact on tourism industry by the 2008' financial crisis around the world.Financial crisis influenced the disposable income and leisure,influenced consumption capacity of tourism market.In this paper,the author analyzed the financial crisis' impact on domestic tourism market and international tourism market of Jiangsu Province by questionnaire survey and mathematical statistics.In the end,the author proposed the development strategies of domestic tourism market and international tourism ma... |
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| Keywords: | financial crisis Jiangsu Province tourism market tourist voucher development strategy |
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