乡村文化记忆资源的“文—旅”协同评价模型与应用——以苏州金庭镇为例

乡村文化记忆资源是乡村“文—旅”协同的链接点。基于文化记忆理论从文化信息层、物质载体层与社会行为层解析其内涵和协同框架,构建“文—旅”空间协调度、文化记忆连续性和旅游市场认同度的协同评价模型,以苏州金庭镇为例进行实证分析。结果表明:（1）时间格局上,旅游景点与生活生产类空间关联性不断提升,与功能象征类空间依赖减弱,与社会表征类和精神意识类空间关系有所降低但维持高度耦合水平。（2）空间格局上,与生活生产类空间呈极核带状格局,与其余三类空间呈现一核多极格局。（3）旅游景点与生活生产类空间协同关系从“文—旅”空间协调度、文化记忆连续性转向旅游市场认同度为主导,其余空间以“文—旅”空间协调度为主导。（4）影响协同关系的机制包括记忆延续与文化交融、空间优化与旅游融合和社会支持与政策保障等。研究结论可为乡村旅游地的文化振兴和文旅融合提供理论指导和应用模式。

Establishment and application of "culture-tourism" synergies assessment model of rural cultural memory resources: A case study of Jinting town in Suzhou

Rural cultural revitalization is an important part of the strategy of rural revitalization in the New Era. Rural cultural memory resources are the key point of "culture-tourism" synergies in rural tourism destinations. Based on cultural memory theory, we define the concepts of rural cultural memory resources, and construct a "culture-tourism" synergies evaluation model. The "culture-tourism" synergies of rural cultural memory resources involve the comprehensive coordination of cultural information layer, material carrier layer and social behavior layer, so as to construct a three-dimensional evaluation model of "culture-tourism" coordination, cultural memory continuity and tourism market recognition. Taking Jinting town in Suzhou as a typical example, this study evaluates its "culture-tourism" synergies and discusses its spatiotemporal characteristics and influencing mechanism. The results show that: (1) In different stages of tourism development in the study area, the dependence on the construction of scenic spots and the spaces of life and production has been continuously enhanced, the dependence on the functional symbol spaces has been weakened, and the relationship with the social representation spaces and the spiritual consciousness spaces has been reduced, but the level of coupling coordination has been maintained. (2) The "culture-tourism" synergies of rural cultural memory resources show that half of the area of life and production spaces reaches a medium and high level of coupling coordination, presenting a pole-core & zonal pattern. With the other three types of space, one third of them has reached the level of medium and high coupling coordination, showing a pattern of one core and multiple poles. (3) The synergies between the rural cultural memory resources and scenic spots are as follows: the living and production space is dominated by "culture-tourism" spatial coordination, cultural memory continuity, and gradually turns to tourism market recognition as the dominant form, and other types of space are always dominated by "culture-tourism" spatial coordination. These synergies are influenced by the multiple driving mechanisms as memory continuity and cultural integration, spatial optimization and tourism integration, and social support and policy guarantee. The research results provide theoretical guidance and application model for the cultural revitalization and "culture-tourism" integration of rural tourism destinations.