皖江城市带温泉旅游地定量评价及开发策略

运用专家咨询法，从温泉资源质量、市场区位条件、区域支持条件3个方面构建了涵盖13个评价因子的温泉型旅游地开发评价指标体系。为最大限度降低评价的主观性，将评价因子分为数值型和模糊型两种，综合运用菲什拜因 罗森伯格模型和模糊数学模型，在深入调研皖江城市带各温泉旅游地并掌握相关数据的基础上，从市域层面对皖江城市带6个地区的温泉旅游开发条件进行了量化评价。结果显示: 合肥、马鞍山开发条件最优，其温泉旅游资源与市场区位及区域支持条件匹配良好；安庆、六安次之，宣城、池州较差。最后结合评价结论，先从文化和竞合2个方面提出皖江城市带温泉旅游地整体开发和提升的策略，再针对得分不同地区的开发现状和所处阶段，分别提出“共生模式”和“提升模式”两大对策

QUANTITATIVE ASSESSMENT AND DEVELOPMENT STRATEGY FOR HOT SPRINGS TOURISM DESTINATION IN WAN-JIANG URBAN BELT

The hot spring resources in Wan jiang Urban Belt is the most abundant in East China.The authors developed an evaluation index system consisting of 13 indices about the development condition of hot spring tourism destination from three aspects--resources value,market location and regional support condition.There are two types indicator factors in tourism destination development evaluation.One type is quantified,called numerical factor.The other category is not directly quantifiable,known as the fuzzy factor.The authors put forward a comprehensive evaluation model with compatibility,which combined the tourism destination complex evaluation model with the fuzzy evaluation model and had their advantage and adaptability.Through in depth investigating hot spring tourism destinations and mastering relevant data in Wan jiang urban belt, the authors assessed development conditions of exploiting hot spring tourism resources for six districts based on the proposed evaluation index system.Results indicated that development conditions in Hefei and Ma'anshan were best,and hot spring resources value was commensurate with market location and regional support condition,which followed by the development conditions of Anqing.Development conditions of Lu'an and Xuancheng was the worst. The paper put forward development strategies for the whole Wan jiang Urban Belt about culture and competition. Subsequently, different regions were discussed in detail.