Analysis of factors affecting individual participation in carbon market

China will set up a national carbon emissions trading market by the end of 2017, which is initially open to individual investors from the initial market for business and institutional investors. In this article, the main influencing factors and mechanism of individual participation in carbon trading market are studied by establishing multiple linear regression model. The study found that age, education level, length of account opening time, and risk attitude are the main factors influencing the participation of individual investors. Environmental awareness and environmental impact are less affected; information transparency and transaction risk also have an impact on the degree of individual investor participation; investment experience does not affect the participation of individual investors in the carbon trading market.