Energy consumption and conservation psychology: A review and conceptual analysis

The burgeoning literature devoted to the psychology of energy consumption is categorized by specific methodological approach, is critically reviewed, and is conceptually analyzed. Three main categories of energy research are discerned, these categories corresponding to the traditional methodological typology of the survey study, the field experiment, and the laboratory investigation. For each of these major approaches, several subcategories and special topic areas are noted and discussed. The intention of these conceptual analyses is to stimulate research interest and to provide directions for future research activities. The review concludes with the encouraging observation that several directions can be generalized from the literature. More importantly, these generalizations are corroborated across experiments conducted within each major methodological approach. The importance of behavioral approaches to energy issues and the necessity for additional governmental support for these activities is also emphasized.