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Greenwash and green purchase behavior: an environmentally sustainable perspective
Authors:Hameed  Irfan  Hyder  Zeeshan  Imran  Muhammad  Shafiq  Kashif
Affiliation:1.College of Business Management, Institute of Business Management, Karachi, Pakistan
;2.Faculty of Business Administration, Iqra University, Karachi, Pakistan
;3.School of Business Management & Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan
;
Abstract:Environment, Development and Sustainability - Consumers’ interest is accelerating toward environmentally sustainable products, which are commonly known as green products. Companies use...
Keywords:
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