Greenwash and green purchase behavior: an environmentally sustainable perspective |
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Authors: | Hameed Irfan Hyder Zeeshan Imran Muhammad Shafiq Kashif |
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Affiliation: | 1.College of Business Management, Institute of Business Management, Karachi, Pakistan ;2.Faculty of Business Administration, Iqra University, Karachi, Pakistan ;3.School of Business Management & Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan ; |
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Abstract: | Environment, Development and Sustainability - Consumers’ interest is accelerating toward environmentally sustainable products, which are commonly known as green products. Companies use... |
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